Digital, Full Circle
More than 20 years of experience has shown us that effective campaigns cover every detail. That’s why we divide our digital services into six phases that work together in a system of continual improvement.
Localized Research • Market and site-level data on audience behaviors for a more results-oriented campaign strategy.
Strategic Planning & Creative Services • Strategic planning that goes beyond Run of Site (ROS) and Run of Network (RON), plus firsthand insider knowledge of new channels, platforms, rich media and other creative opportunities.
Smarter Buying • Lower CPMs and greater reach through well-established publisher relationships, local market knowledge and the ability to integrate Print + Digital.
Targeted Trafficking • Ads that are always on time, on target, on goal through our accountable Ad Operations and Trafficking team.
Actionable Intelligence • The ability to optimize underperforming campaign elements using a full arsenal of metrics tools that capture data beyond the last click.
E-Easy Billing • A streamlined process that frees you from the need to set up accounts with multiple publishers—and opens up new opportunities for future online campaigns.