Our Unique Approach to Print Media Buying - Novus

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More Choices, More Opportunities

A winning print media strategy starts with knowing the terrain, and nobody knows newspaper and magazine advertising better than Novus. No matter how much tastes, trends and technologies change, we provide an experienced, steady hand that merges trusted content with trusted publisher relationships to deliver proven print results.

Local Newspapers

What’s the best-kept secret about local market newspapers? They remain one of the best places to reach Trusted Content Consumers—with a whopping 82% of adults saying they’ve taken some action as a result of a print newspaper ad in the last 30 days1. Growing significantly from our roots in offering deeply discounted standby newspaper programs, Novus now also offers custom negotiated guaranteed programs in thousands of newspapers—including targeted neighborhood and community publications.

National Newspapers

Want to reach the nation’s single largest daily print audience—or 1.7 million of the world’s most influential business, government and financial professionals? Novus offers unique programs with USA TODAY and The Wall Street Journal, connecting you with audiences proven not only to pay attention to ads, but to make purchases as a result.

Popular Magazines

News. Entertainment. Business. Travel. Fashion. Novus gives you access to hundreds of popular magazine titles to reach highly targeted and engaged audiences throughout the country.

Specialty Products

For high visibility and immediate impact, nothing matches the power of specialty print vehicles. If you're looking for a unique strategic opportunity to drive direct response or increase awareness, Novus offers specialty products, including:
  • Free-Standing Inserts
  • Sticky Notes
  • Comic Press Inserts
  • Spadeas
  • Kraft Wraps
  • Toppers
  • Polybags
  • Unique ROP Ad Formats
  • Shared Mail
  • Total Market Coverage Options