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Imagine that you and your toughest competitor both have identical print media budgets to communicate equally strong messages to the same target audience. Here are 7 reasons why you can trust Novus to help you win the battle:
4. No one ascertains truer circulation numbers.
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Because industry-supplied figures sometimes hide true circulation, Novus undertakes a rigorous circulation verification process unequaled in the industry. We analyze publisher statements and audit reports. We confirm sworn publication figures. We review publications’ historical data. We investigate inconsistencies via phone calls to publications, circulation managers, auditors and post offices. We do whatever it takes, because arming yourself with true circulation numbers is critical to achieving better performance and knowing exactly what you’re paying for.
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