Melony Rios Group Account DirectorHow will you measure your campaign’s success? That’s the question Melony pursues the instant she wakes up in the morning. The key to meeting clients’ expectations once they’re defined is Intersect, the extensive Novus process that identifies the right print/local online media mix to achieve ROI. The other asset Melony draws on is her past experience as a buyer, planner and negotiator. “The key to satisfying clients is being truly strategic,” she says. “This is a complicated business, but if you know the marketplace—the trends and intricacies of print and local online—you can help clients make the right decisions.” John Wanamaker famously said that he knew half his advertising dollars were wasted; he just didn’t know which half. That, says Melony, is exactly what she tries to eliminate.
"The ability of my two kids to constantly surprise me—and to be total goofballs.”