Our Leadership

Kelly Czech  Group Account Director No one can predict how people will respond to an ad, but to our clients, Kelly Czech seems clairvoyant. How does he do it? Sixteen years of experience and a devotion to looking at a client’s business from the top down. “Direct response is one part art and two parts science,” he says. “You put the right practices in place from the beginning, then you measure and react—quickly.” Direct response is increasingly borderless and integrated. “It used to be easier to define and measure a direct response ad. Now you have people looking at a print ad, then Googling the company or product ... it’s a whole different world.” DR success isn’t magic, but with Kelly behind the curtain, it sure seems that way.